Cookie Policy

At Yellow Glasses, we use our own and third-party cookies to improve your browsing experience, analyse web traffic and offer you relevant content. Below, we explain what cookies are, what we use them for and how you can manage them.

Last update: 24/05/2025

Tabla de contenidos

Encabezado 2
Encabezado 3
Encabezado 4
Encabezado 5
Encabezado 6

What are cookies?

Cookies are small text files that a website downloads to your device (computer, mobile phone, tablet, etc.) when you visit it. They are used, among other things, to remember your preferences, recognise your browser and obtain statistical information about your browsing habits.

‍

Data controllers

  • Website owner: Yellow Glasses S.L. ‍
  • Tax ID number: B21836846  ‍
  • Address: Paseo de la Castellana 163, Planta 2, 28046 Madrid (España) ‍
  • Email: rgpd@yellowglasses.es

‍

Why do we use cookies?

Category: Techniques (essential)
Description: Enable basic functions: navigation, page loading, server balancing.
Legal basis (Art. 6 GDPR / Art. 22 LSSI): Legitimate interest (Art. 22.2 LSSI)
Examples of services: Own

Categoría: Preferences
Description: They remember user options such as language or content layout.
Legal basis (Art. 6 GDPR / Art. 22 LSSI): Consent
Examples of services: Own

Categoría: Statistics
Description: They measure audience and behaviour to improve the site.
Legal basis (Art. 6 GDPR / Art. 22 LSSI): Consent
Examples of services: Google Analytics 4, Mixpanel, Microsoft Clarity

Categoría: Advertising
Description: They allow ads to be displayed based on previous browsing.
Legal basis (Art. 6 GDPR / Art. 22 LSSI): Consent
Examples of services: Microsoft Advertising (MUID), Bing/Clarity campaigns

‍

Lista detallada de cookies utilizadas

Cookie name: _clck
Provider/ Domain: Microsoft Clarity (.yellowglasses.es)
Purpose: Anonymously identifies visitors and retains Clarity preferences.
Duration: 1 year
Categoría: Statistics

Cookie name: _clsk
Provider/ Domain: Microsoft Clarity (.yellowglasses.es)
Purpose: Link multiple page views in a single session.
Duration: 1 day
Category: Statistics

Cookie name: _ga
Provider/ Domain: Google Analytics 4 (.yellowglasses.es)
Purpose: Distinguish users for visit metrics.
Duration: 2 years
Category: Statistics

Cookie name: _ga_QV52NJ1FT6
Provider/ Domain: Google Analytics 4 (.yellowglasses.es)
Purpose: Maintains session state for GA4.
Duration: 2 years
Category: Statistics

Cookie name: ANON
Provider/ Domain: Microsoft Clarity / Bing (.clarity.ms)
Purpose: Anonymous identifier for Microsoft campaigns.
Duration: 6 months
Category: Advertising

Cookie name: CLID
Provider/ Domain: Microsoft Clarity (www.clarity.ms)
Purpose: Records the first time Clarity saw this user.
Duración: 1 year
Category: Statistics

Cookie name: mp_custom_mix
Provider/ Domain: Mixpanel (.yellowglasses.es)
Purpose: Event and behaviour analytics.
Duration: 18 months
Category: Statistics

Cookie name: MUID
Provider/ Domain: Microsoft Advertising (.clarity.ms)
Purpose: Unique identifier for advertising and cross-site measurements.
Duration: 13 months
Category: Advertising

Cookie name: NAP
Provider/ Domain: Microsoft Advertising (.clarity.ms)
Purpose: Contains encrypted user ID and ad settings.
Duration: ≈ 6 months
Category: Advertising

Cookie consent and management

When you access the site for the first time, a consent management banner (CMV2) appears with three options that are visible and equal in importance:

  • Accept all cookies‍
  • Reject all cookies‍
  • Set up or customise preferences

This website uses a Consent Management Platform (CMP) certified by Google, in accordance with the requirements of Google Consent Mode v2 (mandatory since 6 March 2024 for advertisers and measurement in the EEA, according to the Digital Markets Regulation - Regulation (EU) 2022/1925).

The CMP implements consent mode through the ad_user_data (conversion measurement and attribution) and ad_personalization (personalised advertising) parameters, which are only activated after obtaining valid consent from the user.

You may withdraw or modify your consent at any time by clicking on the floating ‘Cookie settings’ button on all pages or by adjusting your browser settings. Withdrawal will not affect the lawfulness of any processing carried out prior to withdrawal.

‍

International transfers

Some third-party cookies involve data transfers to the United States (e.g. Google Analytics, Microsoft Clarity). They are covered by Standard Contractual Clauses 2021/914/EU (Art. 46 GDPR).

‍

Retention period

  • Session cookies: these are deleted when you close your browser.
  • Persistent cookies: these remain until the period indicated in the table above or until you delete them manually.
  • Aggregated data from Google Analytics is retained for 14 months; data from Mixpanel is retained for 18 months.

‍

How to disable or delete cookies in your browser

‍

Changes to this policy

We may update this Cookie Policy to adapt it to legal or technical changes. The new version will be published on this same page with the update date indicated at the top. We recommend that you review it periodically.

.